Flash and Deepio are both made by P&G (Procter & Gamble) and both are designed for kitchen cleaning, which makes choosing between them confusing. The key is understanding that they're not really competing products — they're designed for different levels of grease and different surfaces.
Flash: The Versatile All-Purpose Cleaner
Flash All Purpose Cleaner (APC) is exactly what the name suggests — a versatile cleaner that works across most kitchen surfaces. It handles light to moderate grease, food spills, and general grime. It's gentle enough to use on worktops, tiles, floors, and appliance exteriors without risk of damage. The lemon and ocean scents are pleasant, and it rinses cleanly.
Flash is best for: daily kitchen maintenance, worktops, splashbacks, appliance exteriors, floors, and any surface where you want a quick clean without heavy-duty chemistry.
Deepio: The Heavy-Duty Degreaser
Deepio was developed for commercial kitchen use and is significantly stronger than Flash. It's specifically formulated to cut through cooking grease, fat, and oil — the kind that builds up on hobs, cooker hoods, oven surrounds, and grill pans. The spray is effective for surface degreasing; the powder is exceptional for soaking heavily greased items.
Deepio is best for: heavy grease removal on hobs, cooker hoods, oven shelves, grill pans, and extractor filters. Not recommended for delicate surfaces or everyday light cleaning — it's more chemical than you need for a quick wipe-down.
Side-by-Side Comparison
| Feature | Flash APC | Deepio Spray |
|---|---|---|
| Strength | Moderate | Heavy-duty |
| Best for | General surfaces, light grease | Heavy grease, cooking fat |
| Safe on | Most surfaces including delicate ones | Hard surfaces — avoid aluminium, stone |
| Scent | Lemon or Ocean (pleasant) | Neutral/chemical |
| Available in | 800ml spray, 1L, 2L, 5L | 800ml spray, 5.5kg powder |
| Best use case | Daily kitchen wipe-down | Weekly deep clean of greasy areas |
The Verdict: Use Both
The honest answer is that Flash and Deepio complement each other rather than compete. Use Flash for your daily kitchen clean — worktops, sink, appliance fronts. Use Deepio once a week or fortnight on the hob, cooker hood, and any areas with cooking grease build-up. Together they cover every kitchen cleaning need.
Shop Flash and Deepio at Reign Goods — free delivery on orders over £30.